There is a lot of confusion nowadays about how to build backlinks and improve search engine results, after the Google Penguin update which started to penalise sites which were linked to from disreputable or spammy websites. Getting links to your site is still important, but the way it is done has had to change dramatically.
So, catching up on the SEOMoz blog, I was really impressed with this video they have produced, called The Death of Linkbuilding and the Rebirth of Link Earning. I would really recommend watching it all the way through, as there is some great advice and information for webmasters and SEOs alike.
